"Publicity Stunt" is a song by American rapper

Gucci Mane Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper and record executive. He helped pioneer the hip hop subgenre of trap music alongside fellow Atlanta-based rappers T.I. and Young Jeezy, ...

. It was released as the second single from his 2022 deluxe compilation album ''So Icy Gang: The ReUp'', through

Atlantic The Atlantic Ocean is the second-largest of the world's five oceans, with an area of about . It covers approximately 20% of Earth's surface and about 29% of its water surface area. It is known to separate the " Old World" of Africa, Europe an ...

and

1017 Records The New 1017 Records, also known as 1017 Global Music, LLC and formerly 1017 Brick Squad, So Icey Entertainment, & 1017 Eskimo, is an American record label founded by Gucci Mane after his departure from Mizay Entertainment and the closing of So ...

on March 4, 2022. Mane wrote the song with producer

Tay Keith Tay may refer to: People and languages * Tay (name), including lists of people with the given name, surname and nickname * Tay people, an ethnic group of Vietnam ** Tày language *Atayal language, an Austronesian language spoken in Taiwan (ISO 639 ...

. It is a response to

YoungBoy Never Broke Again Kentrell DeSean Gaulden (born October 20, 1999), known professionally as YoungBoy Never Broke Again (also known as NBA YoungBoy or simply YoungBoy), is an American rapper. Between 2015 and 2017, he released eight independent mixtapes and steadi ...

's single, "

I Hate YoungBoy "I Hate YoungBoy" is a diss track by American rapper YoungBoy Never Broke Again. It was released as a single through Atlantic Records and Never Broke Again on February 22, 2022. Produced by Cheese, Horrid, K10, and Rell, Cheese wrote the song wi ...

", which was released more than a week before, in which YoungBoy rapped a line about not having respect for Mane anymore because of Mane reportedly supporting people that YoungBoy is against.

Composition and lyrics

Mane uses "Publicity Stunt" as a response to fellow American rapper and previous collaborator,

's 2022 single, "

". YoungBoy took a shot at Mane on his song with the line: "Used to fuck with Gucci 'til I seen he like them pussy niggas". In a possible response to what YoungBoy said, Mane starts the song off with the chorus, in which he calls out the rapper for dissing him for publicity: "He's tryna pull a publicity stunt / These rappers be pussy, they bleed once a month / Don't speak on my name, don't get put in a blunt / You can diss all you want, still won't get a response". In the first verse, Mane questions why YoungBoy did what he did, in which he raps: "Why you diss me for publicity, nigga? (Huh?) / Is you in the streets or an industry nigga? (Well, damn) / Is you my fan or my enemy, nigga?". Continuing the verse, Mane also compares himself and his weaponry to Russian president,

Vladimir Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...

, and former U.S. presidents,

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...

and

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...

: "Ain't no disputin', I kill like I'm Putin / Got a truck full of shooters, I move like I'm Trump / Soldiers stand guard for me like I'm Obama". At the end of the song, Mane repeatedly raps the line: "I thought you felt like Gucci Mane in 2006", interpolating a line that YoungBoy rapped on the chorus of his single, " Make No Sense", from his fourteenth mixtape, ''

AI YoungBoy 2 ''AI YoungBoy 2'' is a mixtape by American rapper YoungBoy Never Broke Again. It was released on October 11, 2019, by Never Broke Again and Atlantic Records. It serves as a sequel to his 2017 mixtape AI YoungBoy. The mixtape was supported by th ...

'' (2019): "I feel like I'm Gucci Mane in 2006".

Music video

The official music video for "Publicity Stunt", directed by Omar the Director, premiered alongside the song on March 4, 2022. It begins with Mane, who sports many jewelry pieces, reading a newspaper about the

Russo-Ukrainian War The Russo-Ukrainian War; uk, російсько-українська війна, rosiisko-ukrainska viina. has been ongoing between Russia (alongside Russian separatist forces in Donbas, Russian separatists in Ukraine) and Ukraine since Feb ...

, which was an ongoing conflict at the time of the song's release. Throughout the video, he waters his lawn, wanders around his pool, receives many gifts from people, and boasts his yellow racecar while pumping gas in it. It notably replaced "I Hate YoungBoy" at the number-one position on

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's trending videos a few days after its release.

Personnel

– vocals, songwriting *

– production, songwriting * Eddie "eMIX" Hernandez – mixing * Amani "A $" Hernandez – mixing assistance * Colin Leonard – mastering

Charts

References

{{Gucci Mane 2022 singles 2022 songs Gucci Mane songs Songs written by Gucci Mane Songs written by Tay Keith Song recordings produced by Tay Keith Atlantic Records singles Diss tracks